Why Vegan?

Why Vegan?

Veganism is a justice movement for non-human animals. Non-human animals are here on this planet along with us, not for us. As these animals are capable to experience complex emotions (sadness, joy, fear, suffering), just like us, and as they as individuals form the center of their own, sentient lives, animals deserve the fundamental rights to NOT be treated as mere objects and to NOT be used for our own gain as slaves.

The production of animal products is inevitably entangled with oppression, exploitation and the murder of animals. Veganism means not to consume any products of animal origin (meat, milk, eggs, cheese, leather, fur, cosmetics, etc.), even though this kind of systemic oppression and violence against animals is seen as 'normal' in our society and its traditions.

Furthermore visiting zoos, aquariums, buying or breeding “pets”, riding, dog races i.e. are – oftentimes less obvious - forms of unethical animal slavery and should be boycotted if animal rights are to be granted.

Veganism simply means to leave the animals alone, to not send them to slaughterhouses, to not take anything away from them and in turn grant them the right for freedom and physical inviolacy, just like any living being would wish for.

Do as you would be done by!


Best Speech You Will Ever Hear

Best Speech You Will Ever Hear

Gary Yourofsky’s charismatic and straightforward style is one of a kind – a must see for anyone who cares about non-human animals or wishes to make the world a better place.


What is speciesism?

What Is Speciesism?

Speciesism is the first occurrence of racism and is learned during childhood. A classic example of speciesism: to pet dogs but to kill and eat pigs.

Speciesism is just as irrational as racism, sexism or homophobia and means discrimination of animals solely on grounds of their phenotype.

What's the difference between dogs and pigs that justifies the ones to be put to death in a gas chamber and to be turned into ham whereas the other are kept as loved 'pets'?
That is just as irrational as to declare someone as inferior and less worthy just because their skin is of different color or because they are sexually aligned differently.

Some animals we label as 'production animals', whereas the sole thought of eating our 'pets' seems babaric.
The honest truth is that consumption of animals and animal products, except for survival situations, is always babaric, independent of what species of animal it is.

If you wouldn't identify as racist, and you actively speak up against racism in your everyday life, then you must also not be a 'speciesist' and speak up against speciesist behaviour - because speciesism follows the same discriminatory pattern as racism.




Dominion exposes the dark underbelly of modern animal agriculture, questioning the morality and validity of humankind’s dominion over the animal kingdom. While mainly focusing on animals used for food, it also explores other ways animals are exploited and abused by humans, including clothing, entertainment and research.


Is it a Holocaust?

A Holocaust survivor's account on the shocking similarities of Auschwitz and the animal industries.

A Holocaust survivor comes across a shocking truth, when working at a slaughterhouse and seeing piles of discarded body parts. He is instantly reminded of the body parts in the concentration camps and in Auschwitz.




Earthlings is a 2005 American documentary film about humankind's total dependence on animals for economic purposes. Presented in five chapters (pets, food, clothing, entertainment and scientific research) the film is narrated by Joaquin Phoenix, featuring music by Moby, and was written, produced and directed by Shaun Monson.



Every single day an estimated 275,000 animals are used and killed in laboratories worldwide. They include mice, rats, birds, rabbits, guinea pigs, hamsters, pigs, sheep, dogs, monkeys, chimpanzees & cats. Animals are losing their lives at an unimaginable scale. More than 150 billion animals are killed in the world per year by the meat, dairy, egg & fish industries. More than 3,000 animals die every second in slaughterhouses around the world. As you are reading this, billions of animals are being forced to live in conditions so appalling they defy credibility.

About Us

We are here to share important information about unnecessary cruelty, environmental destruction and the health impact of animal agriculture. We`d love you to take a moment to read the facts presented here. Here you will be exposed to the truth that too many vested interests have desperately attempted to prevent you from learning. The information that is shared within these pages can improve your own life immeasurably, while offering the clearest solution to some of the most pressing issues of our age.

Be warned. Some of the videos within these pages are graphic, but it is important that people see the reality of what animals are forced to endure. We should know what we are supporting when buying animal products. Some people won`t believe the reality of what happens until they see it with their own eyes. And, most importantly, the animals deserve to have their stories told.

“These practices exist because we do not take seriously the interests of other animals. The term vivisection is used to apply to all types of experiments on living animals and is said to be a form of medical science. The reason for experimentation of this type is to allegedly discover cures for human ailments and illnesses. But those who hope to find remedies for human ills by inflicting deliberate sufferings on animals commit two fundamental errors in understanding. The first is the assumption that results obtained on animals are applicable to mankind. The second concerns the inevitable fallacy of experimental science in respect to the field of organic life. Since animals react differently from human beings, every new product or method tried out on animals must be tried out again on man through careful clinical tests before it can be considered safe. Tests on animals are dangerous because they lead to wrong conclusions. But furthermore, they retard clinical investigation, which is the only valid kind. Unfortunately such methods still sail today under the flag of `science,` which is an insult to true Science, as well as human intelligence.”
– Shaun Monson, Earthlings

Animals killed worldwide by the meat, egg and dairy industry since you opened this webpage.

Marine Animals
Cows & Calves
Donkeys and Mule


Would you save an animal’s life given the opportunity: a thought experiment

Beyond the scope of animal testing, had you been given the opportunity to save an animal’s life, would you take it? Saving animals from harm goes beyond animal testing but extends to our use of animals for food, clothing, and entertainment.


Thousand Eyes – This is the reality of animal agriculture in Australia. The footage above was filmed between 2012-14.

Please turn your attention to the Australian film Lucent released in 2014. NSW piggeries are the largest in the southern hemisphere. Undercover activists risked their lives to expose the truth.

Melanie Joy , ph.D.,Ed.M is a Harvard-educated psychologist, professor of psychology & sociology, and in this video presents: Beyond Carnism & Toward Rational, Authentic Food Choices

Open Your Eyes

101 Reasons to Go Vegan – Presented by James Widman, Animal Rights Foundation of Florida

Colleen Patrick-Goudreau debunks the myths of veganism

 A group of dedicated Animal Rights activists set up a table in the heart of Sydney’s CBD and offered passers-by with $2 or a cupcake.

“The Best Speech You Will Ever Hear” – Gary Yourofsky

This film is also available from Nation Earth

Animals and Health

Animal Products are the Leading Cause of Death

Our food choices are proving fatal for human health. Looking at all cause mortality for men and women in developed nations, 14 out of the 15 leading causes of death can be directly attributed to our consumption of animals and their by-products. Source: Nutirionfacts.

Health Consequences of Animal Products

Animals and the Environment

Animal Agriculture is the Greatest Environmental Threat

Animal agriculture is the leading cause of deforestation, water consumption and pollution, is responsible for more greenhouse gases than the transportation industry, and is a primary driver of rainforest destruction, species extinction, habitat loss, topsoil erosion, ocean “dead zones,” and virtually every other environmental ill. Source: Cowspiracy.

Environmental Impact of Animal Agriculture

Animals and Humanity

A vegan diet would solve world hunger, fuel poverty, and the worst impacts of climate change.

Worldwide, at least 50% of grain is fed to livestock. 82% of starving children live in countries where food is fed to animals, and the animals are eaten by western countries. There is 15x more protein on any given area of land with plants Source: EarthSave.

Humanity & Useful Resources

Frequently Asked Questions

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